Designing Innovations

Todd Walker's design, innovation and creative strategy ephemera. Read, enjoy, share, discard.

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March 4
Does the Home Page Still Matter?: Why Distribution Trumps Destination Online

Four key take-aways:

  1. Adopt “traffic distribution” as a key site metric
  2. Treat every page like a homepage
  3. Distribute content widely and freely
  4. Track performance across all digital touchpoints