Paul Isakson’s “The Future of Advertising and Marketing” presentation. Remarkably current (some examples only launched last week). I’m not just pointing to this because a slew of my agency’s work is in there. I’m pointing to it because this is something I believe in, which is the reason I work where I do.
I particularly like Paul’s definition of branding and brands. Points to the fact that “brand” is out of our (marketers) hands. Always has been, we just didn’t own up to it.