Google User Experience - Ten Principles to Make Things "Googley"
- Focus on people – their lives, their work, their dreams.
- Every millisecond counts.
- Simplicity is powerful.
- Dare to innovate.
- Design for the world.
- Plan for today’s and tomorrow’s business.
- Delight the eye without distracting the mind.
- Be worthy of people’s trust.
- Add a human touch.